The SEO Rip-off Search Engine Optimization
Posted by Rolando on November 14th, 2008
Sonu Seo
asked:
I decided to write this article as a result of many e-mails. It seems more and more people are victims of bad SEO. The main complaint is that they are paying entirely too much for little or no results. moreover, many are in the grip of bad SEO practices. If you plan to rent a pro SEO in the future, I suggest you use this article as a set of guidelines.
Before going to any person or business Seo Services , proceed as follows:
A) Learn how to set up and tested an SEO firm before you bargain.
Do they have a strong client list under their belt?
Are they published?
B) Consider their portfolios.
What kind of results have they produced?
Contact a few of their customers. Are they delighted with the work done?
C) To review and confirm their methods?
How are they going to optimize your site to access your keywords?
Did they use organic methods? Some individuals or companies use doorway pages, cloak text in the background, use the re-orients the blacklist and other methods. Stay away from these values.
D) Get at least three different proposals for SEO.
Look carefully each. Are there any similarities? Proposals will help you to see which companies are honest and who are trying to sell you something you do not need.
What is the cost? The cheapest is not always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find to find a person or organization that will give you what you want in your SEO budget.
E) of the contract, contract, contract.
Get everything in writing. Search on the document carefully. Make sure it covers everything you mentioned, including methods of achieving your desired results. Have copies signed by the two sides. If employment is a enormous, you may want to consult a lawyer.
F) Clearly state the terms of payment.
While most SEO shall do no work for free or agree to a salary scale for results, many SEO professionals will not shy away from a more performance series of incentives. I am not a strong supporter prepaid contracts .. Most SEO professionals will abide by the 50% front, 50% on completion norm. Make sure that all the financial terms are clearly set out in your contract that the real work. This will protect all parties involved in a case where the expectations are not met.
In all, try to do your best to educate you on SEO. Have a basic knowledge of the terminology and SEO Expert SEO methodology. Anyone offering SEO should not have a predicament explaining how they intend to achieve results. If they fail earn your trust or raise a red flag for whatever excuse, keep searching. You will eventually find someone who will help you achieve your goals for a fair price. Happy hunting.
Intense Costumes
asked: I decided to write this article as a result of many e-mails. It seems more and more people are victims of bad SEO. The main complaint is that they are paying entirely too much for little or no results. moreover, many are in the grip of bad SEO practices. If you plan to rent a pro SEO in the future, I suggest you use this article as a set of guidelines.
Before going to any person or business Seo Services , proceed as follows:
A) Learn how to set up and tested an SEO firm before you bargain.
Do they have a strong client list under their belt?
Are they published?
B) Consider their portfolios.
What kind of results have they produced?
Contact a few of their customers. Are they delighted with the work done?
C) To review and confirm their methods?
How are they going to optimize your site to access your keywords?
Did they use organic methods? Some individuals or companies use doorway pages, cloak text in the background, use the re-orients the blacklist and other methods. Stay away from these values.
D) Get at least three different proposals for SEO.
Look carefully each. Are there any similarities? Proposals will help you to see which companies are honest and who are trying to sell you something you do not need.
What is the cost? The cheapest is not always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find to find a person or organization that will give you what you want in your SEO budget.
E) of the contract, contract, contract.
Get everything in writing. Search on the document carefully. Make sure it covers everything you mentioned, including methods of achieving your desired results. Have copies signed by the two sides. If employment is a enormous, you may want to consult a lawyer.
F) Clearly state the terms of payment.
While most SEO shall do no work for free or agree to a salary scale for results, many SEO professionals will not shy away from a more performance series of incentives. I am not a strong supporter prepaid contracts .. Most SEO professionals will abide by the 50% front, 50% on completion norm. Make sure that all the financial terms are clearly set out in your contract that the real work. This will protect all parties involved in a case where the expectations are not met.
In all, try to do your best to educate you on SEO. Have a basic knowledge of the terminology and SEO Expert SEO methodology. Anyone offering SEO should not have a predicament explaining how they intend to achieve results. If they fail earn your trust or raise a red flag for whatever excuse, keep searching. You will eventually find someone who will help you achieve your goals for a fair price. Happy hunting.
Intense Costumes
The Basics of Seo Through Seo Expert - Some Faqs
Posted by Rolando on November 13th, 2008
Sonu Seo asked:
Search engine optimization (SEO) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area.
Q: Why Search Engine fundamental to me?
A: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years.
Q: How do search engines decide their ranking? SEO Expert
A: necessary: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your elated is deemed relevant by the search engines.
The search engines to identify glad for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.
Q: Could I simply not pay for a senior?
A: No. The biggest concern for companies search engine like Google and Yahoo is to find the ecstatic that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines.
Most search engines these days with two kinds of results, whenever you click Search:
“X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with jubilant that is related to the word you searched. These results are ranked according to their relevance and importance.
“X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and usually take a small part of the window.
Q: How can I get a good ranking?
A: There are four stages:
Step 1 - Use the valid words on your site
Step 2 - Get lots of relevant sites to link to yours
Step 3 - Use the valid words in these links
Step 4 - Have a lot of your gratified and add more regularly
Q: What is search engine optimization (SEO)?
A: Search Engine Optimization (SEO) is the art of creating a Web site that is search engine. That means:
1. using the true words in your copy
2. using the valid words in your HTML
3. structure your site correctly
4. design your site
For more information on these elements 4, download our “SEO eBook” Secrets of Seo Services .
Many people use SEO also describe the other ingredients in a high-ranking, “Link Popularity″.
Q: What is the link popularity?
A: Think of the search engines as a mammoth election. All sites in the world are candidates. The backlinks are votes. The more votes (links) a candidate (website) has, the more significant it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more.
Links to your site on search engines to tell how your site is essential. They assume that if it ¡| s vital enough to many other sites to link to it ¡| s indispensable enough for them to appear at the top of the ranking. Links are the most essential factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking.
Q: Are there any links better than others?
A: Yes! Ideally, such as those related to:
1. from relevant sites (sites that use the same keywords);
2. comes from imperative sites (have a good ranking);
3. include your keyword within the text link;
4. includes various link text (not the same link text each time), and
5. comes from a page that contains links to several other sites.
When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and vital, because others in the same sector are pointing towards it.
Q: How do I get lots of links to my site?
A: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are valid.
1. Add your site to DMOZ and Yahoo directories (and other free directories)
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds
Q: What do you think is the best way to get a good number of links?
A: Article PR. Writing articles useful and vacate other webmasters to publish free of charge in exchange for a link in the byline. PR of the article, you do not have to pay for the link, you determine the cheerful of the page containing the link, you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times, and each time is another link to your site!
For more information, read divinewrite.com / seoarticles.htm or visit ArticlePR.com.
Q: How can I write a good article PR piece?
A: See divinewrite.com / seoarticles.htm.
Q: How can I get a good classification using free reprint cheerful?
A: See our signature.
Q: How long does it take to get a high rank in search engines?
A: A long! It is impossible to say how long you will need to spend generating links, but you can be sure it will be a while, whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then, you will still have to devote some time during the task, otherwise your ranking declines.
Q: What is the Google Sandbox, and is it factual?
A: The Google Sandbox theory suggests that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no purpose other than to boost the ranking of some other sites).
There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.
Q: What is the link Google depreciation filter, and is it valid?
A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase (ie several hundreds or thousands) in the number of links to your site, they can sandpit for a period (or in fact penalize you by lowering your ranking Or of a blacklist of your site).
There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.
Q: What do I SEO firms beware of?
A: Beware of SEO companies that promise or guarantee results within a given time frame, especially if they will not expand their ways to link to your site.
Q: I am confused by all the terms used in SEO, can you help?
A: See our signature for be SEO Expert.
Q: What is keyword analysis?
A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you bid your customers.
For more information, download our free ‘SEO eBook “Secrets of SEO Expert.
Q: Should I submit my site to search engines?
A: Theoretically, no. But I do not want to risk not to do so - especially since it’s free. As soon as you register your domain name, submit it to Google! Even if you haven ¡| t built your site, or notion about your cheerful, submit your domain name to Google. In fact, even if you have not fully articulated your business plan and marketing plan, submit your domain name to Google.
For more information, download our free ‘SEO eBook “Secrets of divinewrite.com / seosecrets.htm.
Q: Should I submit my site to search engines more than once?
A: No need. Although some search engines let you do this, there is really no need.
Q: What are the directories and do I submit my site to them?
A: Directories are sites (or Web pages), which lists simply fabulous site and give a brief description of the site. Some are free and some require you to pay for an ad. Free directories are useful because you get a free link. However, the links are not worth much. Paid directories can be good if they are relevant, but can be expensive in the long sprint, so pick carefully.
An basic for any directories website is the DMOZ Open Directory Project.
Jax Cell Phones
asked: Search engine optimization (SEO) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area.
Q: Why Search Engine fundamental to me?
A: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years.
Q: How do search engines decide their ranking? SEO Expert
A: necessary: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your elated is deemed relevant by the search engines.
The search engines to identify glad for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.
Q: Could I simply not pay for a senior?
A: No. The biggest concern for companies search engine like Google and Yahoo is to find the ecstatic that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines.
Most search engines these days with two kinds of results, whenever you click Search:
“X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with jubilant that is related to the word you searched. These results are ranked according to their relevance and importance.
“X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and usually take a small part of the window.
Q: How can I get a good ranking?
A: There are four stages:
Step 1 - Use the valid words on your site
Step 2 - Get lots of relevant sites to link to yours
Step 3 - Use the valid words in these links
Step 4 - Have a lot of your gratified and add more regularly
Q: What is search engine optimization (SEO)?
A: Search Engine Optimization (SEO) is the art of creating a Web site that is search engine. That means:
1. using the true words in your copy
2. using the valid words in your HTML
3. structure your site correctly
4. design your site
For more information on these elements 4, download our “SEO eBook” Secrets of Seo Services .
Many people use SEO also describe the other ingredients in a high-ranking, “Link Popularity″.
Q: What is the link popularity?
A: Think of the search engines as a mammoth election. All sites in the world are candidates. The backlinks are votes. The more votes (links) a candidate (website) has, the more significant it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more.
Links to your site on search engines to tell how your site is essential. They assume that if it ¡| s vital enough to many other sites to link to it ¡| s indispensable enough for them to appear at the top of the ranking. Links are the most essential factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking.
Q: Are there any links better than others?
A: Yes! Ideally, such as those related to:
1. from relevant sites (sites that use the same keywords);
2. comes from imperative sites (have a good ranking);
3. include your keyword within the text link;
4. includes various link text (not the same link text each time), and
5. comes from a page that contains links to several other sites.
When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and vital, because others in the same sector are pointing towards it.
Q: How do I get lots of links to my site?
A: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are valid.
1. Add your site to DMOZ and Yahoo directories (and other free directories)
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds
Q: What do you think is the best way to get a good number of links?
A: Article PR. Writing articles useful and vacate other webmasters to publish free of charge in exchange for a link in the byline. PR of the article, you do not have to pay for the link, you determine the cheerful of the page containing the link, you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times, and each time is another link to your site!
For more information, read divinewrite.com / seoarticles.htm or visit ArticlePR.com.
Q: How can I write a good article PR piece?
A: See divinewrite.com / seoarticles.htm.
Q: How can I get a good classification using free reprint cheerful?
A: See our signature.
Q: How long does it take to get a high rank in search engines?
A: A long! It is impossible to say how long you will need to spend generating links, but you can be sure it will be a while, whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then, you will still have to devote some time during the task, otherwise your ranking declines.
Q: What is the Google Sandbox, and is it factual?
A: The Google Sandbox theory suggests that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no purpose other than to boost the ranking of some other sites).
There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.
Q: What is the link Google depreciation filter, and is it valid?
A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase (ie several hundreds or thousands) in the number of links to your site, they can sandpit for a period (or in fact penalize you by lowering your ranking Or of a blacklist of your site).
There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.
Q: What do I SEO firms beware of?
A: Beware of SEO companies that promise or guarantee results within a given time frame, especially if they will not expand their ways to link to your site.
Q: I am confused by all the terms used in SEO, can you help?
A: See our signature for be SEO Expert.
Q: What is keyword analysis?
A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you bid your customers.
For more information, download our free ‘SEO eBook “Secrets of SEO Expert.
Q: Should I submit my site to search engines?
A: Theoretically, no. But I do not want to risk not to do so - especially since it’s free. As soon as you register your domain name, submit it to Google! Even if you haven ¡| t built your site, or notion about your cheerful, submit your domain name to Google. In fact, even if you have not fully articulated your business plan and marketing plan, submit your domain name to Google.
For more information, download our free ‘SEO eBook “Secrets of divinewrite.com / seosecrets.htm.
Q: Should I submit my site to search engines more than once?
A: No need. Although some search engines let you do this, there is really no need.
Q: What are the directories and do I submit my site to them?
A: Directories are sites (or Web pages), which lists simply fabulous site and give a brief description of the site. Some are free and some require you to pay for an ad. Free directories are useful because you get a free link. However, the links are not worth much. Paid directories can be good if they are relevant, but can be expensive in the long sprint, so pick carefully.
An basic for any directories website is the DMOZ Open Directory Project.
Jax Cell Phones
Want to Hire a Professional SEO Company?
Posted by Rolando on November 12th, 2008
Sonu Seo asked:
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.
According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a imperative amount of Web visibility, your website must typically rank in the top-30 results.
So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources fundamental to implement and maintain a good program for search engine optimization.
SEO knowledge and skills
1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.
3) the experience SEO Expert
This is the most fundamental and most difficult to collect knowledge. If you have never implemented a programme of SEO, then you are in a astronomical surprise. Search engine optimization programs require a lot of research and are extremely dull. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.
In-house vs. out-sourced programmes SEO
If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.
• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?
• Is this considered the role of your department, marketing or other service (s) in your company?
• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?
IT Department
Typically your IT department handles multiple tasks daily troubleshooting your company’s LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge essential for a successful programme of search engine optimization.
Marketing Department
Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel’s time to spread very lean. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.
Other individual (s) within your company
Well, the responsibility falls on someone outside or your marketing department. Who’s who and why are they responsible for your SEO program? To give interested parties a new “project of the month,” usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.
Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company′s productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization’s capabilities are and what they are not.
As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must collect the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company’s web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.
Touchdown Gear
asked: In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.
According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a imperative amount of Web visibility, your website must typically rank in the top-30 results.
So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources fundamental to implement and maintain a good program for search engine optimization.
SEO knowledge and skills
1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.
3) the experience SEO Expert
This is the most fundamental and most difficult to collect knowledge. If you have never implemented a programme of SEO, then you are in a astronomical surprise. Search engine optimization programs require a lot of research and are extremely dull. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.
In-house vs. out-sourced programmes SEO
If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.
• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?
• Is this considered the role of your department, marketing or other service (s) in your company?
• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?
IT Department
Typically your IT department handles multiple tasks daily troubleshooting your company’s LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge essential for a successful programme of search engine optimization.
Marketing Department
Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel’s time to spread very lean. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.
Other individual (s) within your company
Well, the responsibility falls on someone outside or your marketing department. Who’s who and why are they responsible for your SEO program? To give interested parties a new “project of the month,” usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.
Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company′s productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization’s capabilities are and what they are not.
As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must collect the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company’s web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.
Touchdown Gear
SEO Primer - 7 Basics of SEO
Posted by Rolando on November 12th, 2008
George Peirson
George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 40 multimedia based tutorial training titles and several design articles. To get his Free e-Book “Web Design Tips” visit http://www.howtogurus.com
Article copyright 2008 George Peirson
Getting you started with Search Engine Optimization
This article is for the new web designer or business owner who wants to accomplish a good placement for their web site in the search engines but doesn’t know how. We are going to look at 7 Basics of SEO
SEO Fundamental 1. Let’s begin off with a definition. If you don’t comprehend what SEO is then you will not be competent to properly optimize your site. SEO stands for “Search Engine Optimization” and is the process by which you Optimize (adjust) your web site so that it is positioned well in the search engines (Google, Yahoo, MSN, etc). This is not the same thing as designing a site so that it attracts customers and entices them to purchase. That is a completely different discussion.
SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be presented with a list of links. At the top of the page and along the accurate side will be PPC (Pay-Per-Click) links where someone pays an quantity per click to get positioned. Basically with PPC, the more you pay the better your position. Most people only glance at these listings. You don’t need SEO to get one of these positions, just lots of money.
The main piece of page contains the “natural” or “biological” listings. These links are listed in the order that Google has determined best fit your search query, with the best match listing first. There are only 10 listings per page and most people will only look at the 1st page, and possibly the 2nd. So your site needs to be listed within the top 10 and at the very worst within the top 20 to get any useful exposure. This is where SEO comes in. With SEO you will be adjusting your sites code so that the search engine will rank your site high up in the listings. This can be a daunting process as there may be tens of thousands of sites competing for the same top listing. One trick here is to aim your pages at less accepted search terms to get higher placement. It is much better to be on the top of page one for a term that gets 1000 searches per month than to be on page three for a search term that gets millions of visits (nearly no one looks at page three or beyond).
SEO Fundamental 2. Your web site has to be search engine friendly, so fix any evil code. The search engines send out “spiders” or “bots” that look over the entire internet, cataloging and categorizing web pages that they encounter. If the search engine runs into trouble getting through your pages then it will either rank your page poorly, or worse skip your site all together. Making your site Search Engine Friendly means having the code easily accessible (no frames), not having mistakes in the code (check the code for errors), and guiding the search engine through your web site (good navigation).
So, attempt to steer away from complicated coding as much as possible. Things like Flash web sites look astonishing, but they can cause search engine problems. Check your site for any coding errors, this is fairly easy to do with web design programs like Dreamweaver which will do this for you automatically. And, plan on having a text based navigation bar on every page. This is generally placed at the bottom of the pages. You may also want to consider having a “Site Map” page in your web site with easy to follow text based links to all of your significant pages. Search Engines will look for a Site Map page and will use that to navigate a web site if available.
SEO Fundamental 3. By distant the #1 Most Vital Aspect of SEO is: Keywords. Keywords are the terms you type into a search engine to find fascinating web sites to look at. You need to know what search terms people are likely to use to find your web site and then use those terms as your Keywords on your site. Begin by making a list of all the keyword combinations you can think of that you would use to find your web site. Attempt them all on a search engine and see what you come up with.
You now need to see how these search terms perform on the web and what other possible search terms could be used for the same sites. There are several tools on the internet to help you with this research. A wonderful free tool is available at Google:
https://adwords.google.com/choose/KeywordToolExternal
Google will let you type in a search term then give you a list of similar search terms, how often they were searched in the preceding month and some advertiser comparison figures for Google Adwords. This allows you to quickly find extra keywords and to see how well they perform. As we mentioned in SEO Fundamental 1 a good idea is to optimize your site for a less frequently used keyword or keyword combination so that you can accomplish a higher placement. The Google Keyword Tool will help you figure this out.
Look for only 1 or two keywords to focus on in any given page. Many times keywords will overlap, so you can focus on a longer keyword combination and cover many other keyword combinations at the same time. For instance if you are designing a page to sell Photoshop Training you can optimize for this keyword phrase “Adobe Photoshop Training Video Sets” This will not only give you optimized performance for this keyword combination but also for these other keywords and combinations as well:
Adobe
Photoshop
Training
Adobe Photoshop
Photoshop Training
Adobe Photoshop Training
Photoshop Training Video
Adobe Photoshop Training Video
Photoshop Training Video Sets
So attempt to come up with a multiple keyword combination that will contain several other keyword combinations as well.
Once you know what keywords you want to use you are ready to spot those keywords on your page. The main places you want to use the keywords are:
In the title of the page (title meta tag)
In the description of the page (description meta tag)
In the first sentence on the page
In all of the image alt tags
In links to and from the page
Well represented in the body text of the page
The keyword meta tag is no longer looked at by the search engines, but I still put my keywords in that tag so that I have an easy reference for my own use when doing SEO.
Make certain you Select the accurate keywords, and make certain they cover more than 5% of the word usage on the page. An easy way to get more keywords onto a page is by using lists such as:
We carry:
• Adobe Photoshop Training Video Sets for Educators
• Adobe Photoshop Training Video Sets for Students
• Adobe Photoshop Training Video Sets for Business
• Adobe Photoshop Training Video Sets for Hobbyists
Keep in mind that your page text should still be user friendly. If you use your keywords too frequently or in odd ways on your page, it may rank better in the search engines, but it will drive away visitors. Who wants to read a poorly written page?
SEO Fundamental 4. “Don’t attempt anything comical”. There are lots of “tricky” things you can do to cram more keywords into a page without annoying your visitors. The quandary is that the search engines know about these tricks and will penalize your site if you use them. So don’t do any of the following or you may find your web site vanish completely from the search engine listings.
White letters on white background, or any other similar text coloring trick. Even using a very light gray text on a white background, or very dark gray text on a black background can get you bumped from the search engines.
Don’t repeat your keyword over and over again. People used to do things like this at the top or bottom of their pages: Photoshop Photoshop Photoshop Photoshop Photoshop. The worked in the early days of search engine optimization, but no longer. You should also not attempt this trick in alt tags, image names, links or other places in your code. The search engines will place this and you will be penalized.
Don’t put keywords into remark tags like this: . Also don’t put keywords in hidden form fields like this: : . The search engines will place these and mark you down accordingly. For the same excuse don’t create any hidden links as a spot to hide keywords.
Even though putting keywords into image names and alt tags is a incredible idea, don’t think that you can just create a bunch of lucid gif images sized at 1ұ and fill those with keywords. The search engines are very good at spotting tricks like this as well.
So, use your keywords appropriately, don’t attempt to sneak one past the search engines and you should do just fine. Just keep in mind, if you think that you need to mask the keywords to trick the search engine you can rest assured that they have already belief of that and will do their best to devalue your site accordingly if you use these “black hat” tricks.
SEO Fundamental 5. All pages should have links to other pages. The main search engines like links. They like outside sites linking into yours but they also like links within your site going to other pages. So in this case having more pages can be useful. Also since you now have all these pages that you are linking to it gives you a fantastic place to use some more keywords. Make certain that your links include your keywords.
But, and this could have been in section 4 above, don’t create “doorway pages” that redirect you to another page. It used to be common SEO practice to create lots (hundreds) of doorway pages, each one stuffed with explicit keywords, all of which would redirect the visitor to the actual page they were looking for. This would give your site lots of pages, with lots of internal links and would permit you to tightly optimize these doorway pages for explicit keywords, but . . . the search engines have gotten brilliant to this trick and now penalize the use of redirect pages. So don’t use redirects unless you absolutely need to. And never use doorway pages.
SEO Fundamental 6. Only attempt to optimize a page for one or two keyword groups. More than that just dilutes your keyword ratio. The search engines will analyze your web page to decide which words are used as keywords. They do this by looking at the title, the description, the page heading and the word use on the page. They will then decide how applicable your keywords are to your page. So if you attempt to use too many different keywords on a page it will only bring down the percentage of any individual keyword or group for that page. It is better to optimize for a larger keyword group as discussed above than to attempt to optimize a page for a lot of individual keywords that can’t be easily used on one sentence. If you need to have a page optimized for several different, unrelated keywords you are better off creating several different pages and re-writing the body text on each page to match the keywords you are optimizing for. This will make each page applicable for the specific keyword and will get a better placement in the search engines.
SEO Fundamental 7. Be patient. Even with a perfectly optimized web site it can take several months for it to rise in the search engine standings. I generally recommend waiting at least 90 days and up to 6 months to see how well a web page is doing in the search engines. Also, even though you have gone to fabulous lengths to target a definite keyword or keyword combination keep in mind that the search engines aren’t essential to agree with you. So when checking your standings look at several different search terms that you discovered in your research and see how well your page is placing. Hopefully you will find that your chosen keywords are getting your page listed the way you want, showing that your SEO has worked properly.
If you find that your page is ranking better for a different keyword, you should inspect your page code to see why and make adjustments as fundamental. Maybe your page is placing higher for a keyword combination you weren’t focusing on, but it is still a good combination for your goals. This gives you an perfect opportunity to go with that new combination to accomplish even higher placing.
So, get started accurate now on your SEO. The longer you wait, the longer it will be before your web site is showing well up in the search engines.
In closing:
There is a lot more to SEO than just these 7 fast points, but this will get you started on the accurate path. Go through these steps and your web pages will be well positioned for any other SEO you may want to perform on your site in the future.
George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 40 multimedia based tutorial training titles and several design articles. To get his Free e-Book “Web Design Tips” visit http://www.howtogurus.com
Article copyright 2008 George Peirson
